Branding for Success
BRANDING IS ONE OF the most important aspects of your business, large or small, retail or B2B. It is more than your logo, name or slogan–it’s the entire experience your customers have with your company.
Simply put, your brand is your PROMISE to your customers. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. It’s what you stand for.
Your brand includes your logo, color palette and slogan, creative elements that communicate your brand. It also lives in every day-to-day interaction you have with your market: the images you convey, the messages you deliver on your website, proposals and campaigns, the way your employees interact with customers and a customer’s opinion of you compared to your competition. The foundation of your brand is your logo. Your website, packaging and promotional materials communicate your brand.
Branding is crucial for products and services sold in consumer markets and in B2B because it helps you stand out from your competition. It brings your competitive position and value to life. Your brand consistently tells your customers why they should buy from you. The company that represents something valuable will have an easier time reaching, engaging, closing and retaining customers. Consequently, a strong brand strategy can be a big advantage.
Successful branding also creates brand equity–the amount of money that customers are willing to pay for your brand. In addition to generating revenue, brand equity makes your company itself more valuable over the long term. By defining your brand and using it in every interaction with your market, you strengthen your messages and relationships.
The DNB Promotions PROMISE:
Good Old-Fashioned Customer Service
Businesses have seemingly infinite choices when it comes to purchasing promotional products. So what makes DNB Promotions different? Over the past 15 years, our exceptional customer service has separated us from our competition and made us successful. Our exceptional customer service has brought clients back year after year and has led to new referrals along the way. Our goal is to make our clients happy and this is how we do it. We:
- Answer our phones.
- Identify our customer’s needs.
- Train our staff to be helpful, courteous & knowledgeable.
- Make our customers feel important & appreciated.
- Help our customers understand our business. Knowledge is power.
- Give more than expected.
- Don’t make promises we can’t keep.
- Take the extra step.
- Address issues immediately. The true secret of customer service is to remember that you will be judged by what you do, as well as what you say.
“I have hired DNB Promotions on several occasions, which included ordering shirts for a golf outing and gifts for a volunteer event. Diane listened to our needs and our cost constraints and came up with the best product at an affordable price delivered on time. Her knowledge of the industry and the customer’s needs is fantastic plus she is very easy to work with during the entire process.”
—Debbie Shupp, Director of Development he Clinic, Phoenixville, PA
By Diane Nave Bednarik, Founder and Owner, dNb Promotions, LLC
CAREER OPPORTUNITIES AVAILABLE Contact Diane Bednarik at dbednarik@ dnbpromotions.com